Homepage

Event Date: 14th Oct, 2025

Event brief description
GICRISE, in collaboration with the Galgotias Entrepreneurship Cell (GEC), organized a hands-on Video Editing Workshop for Startups and Budding Entrepreneurs to equip founders with cost-effective video creation skills. The session covered storytelling, shooting basics, editing workflows, analytics, and practical assignments, enabling participants to create impactful short-form videos for marketing, pitching, and brand building.

Event Detailed Description
GICRISE, in collaboration with the Galgotias Entrepreneurship Cell (GEC), organised an intensive session titled "Video Editing Workshop for Startups and Budding Entrepreneurs." The workshop aimed to equip founders and early-stage teams with practical video production and editing skills to help them craft compelling visual stories that amplify their brand, attract customers, and support fundraising efforts.

The session opened with a concise introduction to the importance of video in today’s startup ecosystem. Speakers highlighted how short, high-quality videos boost engagement across social media, improve pitch decks, and simplify product demonstrations. The workshop emphasized cost-effective tools and workflows suitable for constrained startup budgets, stressing that professional-looking content is achievable without expensive equipment.

A curated agenda balanced theory and hands-on practice. Participants learned fundamentals of storytelling for brands, shot composition, lighting basics, and simple scripting techniques. The editing segment covered timeline organization, trimming, transitions, basic color correction, audio cleanup, and captioning for accessibility and social platforms. Instructors demonstrated both free and widely available paid software, showing similar workflows in multiple applications so attendees could choose tools fitting their comfort level and budget.

Practical learning was central. Attendees were divided into small teams and given mini-assignments: create a 30- to 60-second product teaser, a founder-introduction clip, and a customer-testimonial style vignette. Mentors circulated to provide real-time feedback on framing, pacing, and message clarity. This iterative, project-based approach accelerated learning: teams left with rough cuts they could refine after the workshop.

The facilitator lineup combined external industry professionals and experienced GICRISE mentors. Speakers shared case studies from startups that used short-form video to grow user acquisition and investor interest, offering concrete examples of metrics and distribution strategies. A segment on analytics explained how to track engagement, retention, and conversion from video campaigns, helping participants think beyond production to outcome measurement.

Participant engagement and feedback were strongly positive. Entrepreneurs appreciated the practical, low-barrier techniques and the immediate applicability to marketing and investor communications. Several startups reported that the hands-on tasks revealed quick wins — for example, using natural light and simple captions to greatly improve viewership on social platforms. Many attendees expressed interest in follow-up advanced sessions focusing on motion graphics, advanced color grading, and platform-specific optimization.

Outcomes extended beyond technical skills. The workshop fostered cross-startup collaboration: teams exchanged contact details and discussed co-marketing opportunities. GICRISE announced resources and office-hours support for participants to access editing suites and mentorship for three weeks following the event, ensuring momentum persisted. The session also produced a shared repository of templates and tutorial links to help participants implement lessons immediately.

Department Name – GICRISE

Event Outcome:

In conclusion, the "Video Editing Workshop for Startups and Budding Entrepreneurs" successfully demystified video creation and editing for resource-constrained teams. By combining storytelling fundamentals, practical tool demonstrations, and project-based learning, GICRISE and GEC empowered founders to produce engaging visual content that strengthens brand narratives and accelerates growth. The session’s mix of theory, practice, and follow-up support made it a high-impact offering for the incubator’s community. Organisers recommended a follow-up advanced workshop and a curated resource list to deepen participants' editing proficiency and distribution skills and support.