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Event Date: 22nd July 2026

Event brief description

Galgotias Incubation Centre for Research Innovation Startup & Entrepreneurs (GICRISE), in collaboration with Easy Knowledge Club as the ecosystem partner, successfully organized an insightful online session under the "Easy Startup Mantra" series on 22nd July 2026. The session focused on the highly relevant topic, "How to Scale Your Business on Quick Commerce," and was delivered by Mr. Madhu Sudhan, Founder, Punit Partners. The webinar aimed to educate entrepreneurs, startup founders, MSMEs, and aspiring business owners on leveraging the rapidly growing quick commerce ecosystem to accelerate business growth, enhance customer reach, optimize operations, and build sustainable digital-first brands in today's highly competitive market.

Event Detailed Description

Galgotias Incubation Centre for Research Innovation Startup & Entrepreneurs (GICRISE), as the Ecosystem Partner with Easy Knowledge Club, successfully organized an enriching online session under the flagship "Easy Startup Mantra" series on 22nd July 2026. The session, titled "How to Scale Your Business on Quick Commerce," featured Mr. Madhu Sudhan, Founder of Punit Partners, as the distinguished speaker. The webinar witnessed enthusiastic participation from startup founders, entrepreneurs, students, MSMEs, and business professionals eager to understand the emerging opportunities within India's rapidly expanding quick commerce ecosystem.

The session commenced with an overview of the remarkable transformation in consumer purchasing behavior, where convenience, speed, and instant delivery have become key drivers of customer satisfaction. Mr. Madhu Sudhan explained how quick commerce has evolved beyond grocery delivery and now encompasses categories such as personal care, electronics, fashion accessories, medicines, home essentials, and lifestyle products. He emphasized that startups must strategically adapt to these changing market dynamics to remain competitive.

One of the major highlights of the session was the discussion on selecting the right products for quick commerce platforms. The speaker elaborated on identifying high-demand SKUs, maintaining inventory efficiency, pricing strategies, packaging standards, and ensuring consistent product availability. Participants learned that operational excellence and customer experience are equally important as product quality when selling through quick commerce channels.

Mr. Sudhan also shared valuable insights into onboarding brands on leading quick commerce platforms and discussed the importance of strong catalog management, optimized product listings, attractive visual content, and accurate product descriptions. He explained how data-driven decision-making, customer analytics, and platform performance metrics can help businesses continuously improve sales and maximize visibility.

The session further highlighted the significance of supply chain optimization, warehouse management, inventory forecasting, and fulfillment efficiency. The speaker explained how businesses can reduce delivery timelines, minimize stock-outs, and improve customer retention by implementing technology-driven operational systems. He also emphasized the importance of maintaining strong relationships with platform partners and logistics providers to ensure seamless execution.

Another engaging segment focused on brand building within quick commerce platforms. Mr. Sudhan discussed promotional campaigns, platform advertising, seasonal offers, customer reviews, repeat purchase strategies, and digital marketing integration to improve brand recall and customer loyalty. He encouraged founders to build brands rather than merely selling products, ensuring long-term scalability and sustainable growth.

The interactive question-and-answer session allowed participants to seek practical guidance on platform commissions, profitability, expansion strategies, funding requirements, operational challenges, and category-specific opportunities. Mr. Sudhan addressed these queries with real-world examples and practical recommendations, helping attendees better understand the commercial realities of scaling through quick commerce.

The webinar provided participants with actionable strategies to navigate one of India's fastest-growing retail segments. It reinforced the importance of innovation, technology adoption, operational efficiency, customer-centricity, and strategic partnerships in building scalable businesses. Through this initiative, GICRISE and Easy Knowledge Club once again demonstrated their commitment to empowering startups with industry-relevant knowledge, fostering entrepreneurial excellence, and enabling founders to capitalize on emerging business opportunities in the evolving digital economy.

Department Name – GICRISE

Event Outcome:

The session concluded with an engaging interaction where participants expressed their appreciation for the practical insights and actionable strategies shared by Mr. Madhu Sudhan. The webinar successfully enhanced participants' understanding of the quick commerce ecosystem, highlighting the critical role of technology, operational efficiency, customer experience, and strategic planning in scaling businesses. By partnering with Easy Knowledge Club for the "Easy Startup Mantra" series, GICRISE continues to strengthen India's entrepreneurial ecosystem through knowledge-sharing initiatives that equip startups and innovators with the skills, industry exposure, and market insights needed to build sustainable, high-growth ventures in the digital era.